Marketing is part science and part art. Some marketers may be trapped by the endless loop of statistics and analytics, some by choice, some by compulsion, and some others by pressure. But how much time and effort is enough, and how much is too much?
Tag: marketing campaigns

Every marketer or client seem to dive into analytics these days. But to what extent should we lean on analytics?
Some recent marketers were commenting that social media can be a compelling means to gain more customers through good customer service. However, the devil is in the details.