I still see some clients asking for the antiquated AVE and a stack of media clips. It does take a lot of persuasion and education to empower clients to understand that a stack of media clips and a huge AVE do not mean any measure of public relations or communication success. And the landscape is fast evolving.
Tag: marketing communication
So you’ve got your new diploma/degree, and is raving for a high-paying, high-flying job in marketing, advertising, or public relations. What’s next?
No defensive battle where a castle is surrounded by the enemy can hold for an indefinite length of time. Hiding behind stone castle walls will not prevent defeat, at most, delaying it. What should we do in the battlefield of business and marketing?
A political leader was seen doing something that seemed rather humble. However, my initial admiration for the leader evaporated when I realized it was a stunt for an election campaign.