Seamus Phan

Speaker, Author, Strategist, Technologist, Artist

Tag: marketing communication

Old glass clock

Are you measuring your Communication Campaigns well?

I still see some clients asking for the antiquated AVE and a stack of media clips. It does take a lot of persuasion and education to empower clients to understand that a stack of media clips and a huge AVE do not mean any measure of public relations or communication success. And the landscape is fast evolving.

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pottery town

4 Tips for young marketing, advertising and PR upstarts

So you’ve got your new diploma/degree, and is raving for a high-paying, high-flying job in marketing, advertising, or public relations. What’s next?

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practice sword

Defeating the siege mentality

No defensive battle where a castle is surrounded by the enemy can hold for an indefinite length of time. Hiding behind stone castle walls will not prevent defeat, at most, delaying it. What should we do in the battlefield of business and marketing?

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matchsticks

Sustainable brands, not stunts

A political leader was seen doing something that seemed rather humble. However, my initial admiration for the leader evaporated when I realized it was a stunt for an election campaign.

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My top 10 apps for PR and Communication

Everyone loves lists, and having seen some lists of recommended mobile apps for PR practitioners out there, I offer some of my own, apps I actually use as a social media and PR consultant.

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