Did you realize what our eyes see right this very second is NOT real-time at all, but with up to a 15-second lag? What does that have to do with brand and marketing management?
Tag: marketing management
You must have noticed how social media have moved from their early dreams of being social networks, to becoming merely boring advertising platforms with mundane, inundating advertisements. So what’s next for marketers?
As strategists and executives continue to hone their media usage from a largely paid media use, to an increasing spread of earned and owned media, what can marketers do to optimize their media spread in the paid, earned and owned spaces?