Speaker, Author, Strategist, Technologist, Artist

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Tag: measurement

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Getting a marketing lead? Hire right!

In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there are riffraff who bring mere entertainment, or worse, cause problems for busineses.

Social Media: Experiment or Strategy?

Social media is all the rage these days. At every cafe, every turn of the corner, in college, on the bus, practically anywhere, you can find someone on social media, tapping away on their smartphone or a tablet.

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Measuring PR effectiveness

One of the most controversial and disputed measurements in PR is Advertising Value Equivalency (AVE), which simplistically takes the advertising cost of a particular media and equate it to an “equivalency” in advocacy and reputation. This approach became outdated due to the following:

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