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Tag: media training

Crisis communication

PR & Crisis 101 – 6 Tips on Handling Difficult Questions

Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them.

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4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed.

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Should you only hunt for a PR agency when a crisis hits you?

In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies.

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