Speaker, Author, Strategist, Technologist, Artist

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Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

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Are you feeling let down by your media monitoring service?

These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.

Holding a modern smartphone

Digital marketing is now merely the baseline

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

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The future of media may be the small and the authenticated

Remember the award-winning TV series “Mad Men”? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.

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Journalism – truth, not flashy gadgets

We are constantly bombarded with information, but we discern what we perceive. What then, is journalism? What is advertising? What is an opinion?

Publish or perish for careers and businesses

What kind of public presence does a person have, may very well determine just how much sought after this person may be in the near term and beyond. The landscape of job and opportunity hunting is rapidly changing.

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