Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.
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These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports - the prettier, the thicker, the better.
Remember the award-winning TV series "Mad Men"? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.
What kind of public presence does a person have, may very well determine just how much sought after this person may be in the near term and beyond. The landscape of job and opportunity hunting is rapidly changing.
Journalism – truth, not flashy gadgets
By Seamus Phan
On October 8, 2013
In Marketing, Thoughts
We are constantly bombarded with information, but we discern what we perceive. What then, is journalism? What is advertising? What is an opinion?
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