I have worked more than 30 years, with slightly less than 30 years spent in professional, business, and executive roles. I have made some mistakes despite many career scores. So after a wise mentor sat me down one afternoon over lunch, my career took a different turn, and eventually, I went into business.
The mass market business model is a compelling model to many. Whether you are selling physical products, or software and services, many seem to gravitate towards the mass market model with the singular hope of becoming the next billionaire. However, not everyone will reach that goal, and there is another equally viable business model. What are some things to remember in a sustainable business?