Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s Global State of the Media Report 2021 concurred that 78% of journalists prefer news releases and announcements compared to other content types. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release that may find more traction with the media?
Tag: news Page 1 of 11
Remember the adage that not everything you read is true? Well, there is more of that on the Internet than you think.
Careers are not linear tracks that we can plan to retirement. They often start to take on a life of their own against our best laid plans. How do we keep on track?
News and information can be seen in a microscopic and myopic manner, or be seen through a wider perspective to see the greater picture. What should we practitioners do?
Did you realize what our eyes see right this very second is NOT real-time at all, but with up to a 15-second lag? What does that have to do with brand and marketing management?
Every customer has free will and is increasingly able and willing to determine what his needs and wants are, and to speak loudly for them.