Speaker, Author, Strategist, Technologist, Artist

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Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

20170530 sword of the bushi, ninja, samurai

4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed.

HD filmmaking and hybrid photography gear

Are you feeling let down by your media monitoring service?

These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.

aviation interest - Seamus Phan

Best Practices of Crisis Management And Communication in 2018

Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller entities, and even individuals.

20170530 sword of the bushi, ninja, samurai

2017 marketing review and 2018 reboot

I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain of paperwork before the year ends, I also started to contemplate for 2018. For fellow marketers, what are strategies and tactics that are worth keeping, and what should they do moving into 2018? Let me offer a few humble observations from the past few years of in-house and client-related work, and also trends I observed that would find a long trajectory.

Soaring above in a hot air balloon

Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is such a view practical, realistic, or beneficial?

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