Seamus Phan

Speaker, Author, Strategist, Technologist, Artist

Tag: process quality

20160129_b737_uudd7 - Seamus Phan in a Boeing B737NG procedure trainer

What can an airline learn from an enlightened service approach?

As a marketing, branding and public relations practitioner since 1990s, I also wear another even earlier hat, that of customer service and process quality (since 1980s). What can the recent United Airlines incident benefit from an enlightened service approach?

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Thank you sign

Empathy, and not AI or automation, is the REAL enabler of UX and UI

Today, my family had the most unpleasant experience at a local McDonald’s outlet, where patrons waited for an hour (my family waited for half an hour) for what seemed like simple breakfast orders. The problem? Let’s start with the new self-service kiosks.

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