Speaker, Author, Strategist, Technologist, Artist

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Tag: product launch

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The power of immersive experiences in marketing

I was disappointed recently, when I went to a public viewing of what was supposed to be a “virtual cockpit” at a consumer luxury product launch. Why?

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7.5 suggestions for product design and development

The napkin is our generational synonym for the draft design, where out of the blue, while sitting in a cafe, we suddenly hit upon the “aha” moment when a product concept converged with a serious need out there.

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