Speaker, Author, Strategist, Technologist, Artist

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Tree's deep roots - business longevity

3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

20170530 sword of the bushi, ninja, samurai

4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed.

aviation interest - Seamus Phan

Best Practices of Crisis Management And Communication in 2018

Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller entities, and even individuals.

20170530 sword of the bushi, ninja, samurai

2017 marketing review and 2018 reboot

I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain of paperwork before the year ends, I also started to contemplate for 2018. For fellow marketers, what are strategies and tactics that are worth keeping, and what should they do moving into 2018? Let me offer a few humble observations from the past few years of in-house and client-related work, and also trends I observed that would find a long trajectory.

Seamus Phan, keynote speaker, APATS (Asia Pacific Training Symposium), Singapore

Lessons from the airline incident – Smart crisis preparedness

By now, practically a large part of the connected world may have read or viewed the incident at United Airlines Flight 3411 that happened in early April 2017.

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