Speaker, Author, Strategist, Technologist, Artist

Tag: publicity Page 1 of 2

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

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Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is such a view practical, realistic, or beneficial?

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The Future of PR is the Bottom Line

(I contributed this on LinkedIn recently).

I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field.

budding plant

Marketing and publicity are NOT synonymous with sales

Some young people have this notion that marketing is synonymous with sales, and imagine that having field sales experience “qualifies” them to work in marketing or publicity. Unfortunately, that is naive at best.

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Want soul at your company? Start at the top

I was reading a short post by a fellow academic, who talked about the “soul” of a company. How then, can a company present a soul to the world?

coffee cup

From media clips to social conversations

The obsession with thick folders of media clips, is fast facing obsolescence. Emerging and contemporary marketing and publicity have become more focused on social conversations, whether they are positive or not, and how best to transform social conversations to sales leads.

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