Speaker, Author, Strategist, Technologist, Artist

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Tag: reputation management

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Are you measuring your Communication Campaigns well?

I still see some clients asking for the antiquated AVE and a stack of media clips. It does take a lot of persuasion and education to empower clients to understand that a stack of media clips and a huge AVE do not mean any measure of public relations or communication success. And the landscape is fast evolving.

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Is your social network profile looking anemic?

These days, we may get people wanting to connect with us. However, a profile with little or no information is uninspiring or downright suspicious.

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What NOT to expect with a PR agency

Some companies hop from one PR agency to another PR agency, blaming one after another about the lackluster PR. However, it is important to understand what PR is and is not, and what PR agencies actually do.

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