If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?
Tag: reputation
Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.
“I am not happy with the font. I don’t like how this chart is illustrated. I need more creativity from you in the photograph you shot for this campaign. I need more vibrance in the colors in this image…”
These days, we may get people wanting to connect with us. However, a profile with little or no information is uninspiring or downright suspicious.
Some marketers were commenting and lamenting that brand loyalty is fading these days, and that it is more and more an uphill climb to build and sustain brands. I concur.
The perpetual struggle to chase after the circus of SEO has given many marketers migraine or more. And yet, the answer to succeeding in the market is found in fundamentals, and has not much to do with search engines.