I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer.
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What is customer service to you? Just friendliness and courtesy? It is much more than that. A neighborhood small watch repair shop showed great customer service splendidly.
The smallest things may mean the most to people, if you know how. It may be snippets of applied technology, or it may just be an honest and sincere smile.
Skechers has gone against the flow and tide, and opened MORE retail outlets in Singapore (read news source), despite all the onerous, excessive and unproductive regulatory COVID19 measures. Why? Simple.
In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there are riffraff who bring mere entertainment, or worse, cause problems for busineses.
Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?