What is customer service to you? Just friendliness and courtesy? It is much more than that. A neighborhood small watch repair shop showed great customer service splendidly.
Tag: sales Page 1 of 2
The smallest things may mean the most to people, if you know how. It may be snippets of applied technology, or it may just be an honest and sincere smile.
Skechers has gone against the flow and tide, and opened MORE retail outlets in Singapore (read news source), despite all the onerous, excessive and unproductive regulatory COVID19 measures. Why? Simple.
In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there are riffraff who bring mere entertainment, or worse, cause problems for busineses.
Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?
I had the unpleasant experience recently in a situation, where one particular company harped ad nauseam about targeting the "millennials" in an expensive campaign, almost as if the rest of the generations are either irrelevant or non-existent. But the reality is that the millennials "Gen Y" make up only part of the consumer generation, and not more, or less important, than others.