Good salespeople are not about aggression and ruthlessness. Truly great salespeople have unique qualities that endear them to customers and their companies alike. What makes salespeople great?
If you have an important task, such as needing a spokesperson to evangelize your product, or a salesperson to close an important big sale, or a surgeon to operate on a life-threatening ailment, who would you choose?
Have you stepped into a store and find sales assistants tagging behind you asking “can I help you” and not allowing you to shop in peace? Or have you gone online and have people stalking you and hoping there will be a business relationship?