Speaker, Author, Strategist, Technologist, Artist

Tag: SEM

Holding a modern smartphone

Digital marketing is now merely the baseline

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

Refinement through pressure and fire

3 Litmus Tests for a Profitable Website

If you are a CXO, the most important things that occupy must be two things – profitability and sustainability. You can be profitable today, but can you sustain the company for the infinity? Profitability and sustainability are therefore two sides of the same coin. You will have a dud coin if you only have one embossed side.

Japanese teppanyaki chef

Un-coupling from SEO and building real business

The perpetual struggle to chase after the circus of SEO has given many marketers migraine or more. And yet, the answer to succeeding in the market is found in fundamentals, and has not much to do with search engines.

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