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Refinement through pressure and fire

3 Litmus Tests for a Profitable Website

Slideshare added (Jan 2021)! If you are a CXO, the most important things that occupy must be two things - profitability and sustainability. You can be profitable today, but can you sustain the company for the infinity? Profitability and sustainability are therefore two sides of the same coin. You will have a dud coin if you only have one embossed side.

wordpress, keyboard, and smartphone

Website Design, Elegance and Form – Lessons from WordPress

When Gutenberg was introduced on WordPress in 2017, users disliked it. Its block-based approach to content creation and editing was not elegant, but was gearing towards more design than substance, copying from lesser competitors like Wix.

Holding a modern smartphone

Digital marketing is now merely the baseline

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

Secrets of Website Optimization for speed (or things your web designer may not do)

Getting a website up is no longer difficult, at least on the surface. Anyone can claim to set up a website for you. But the secret about a high-performance website is what is done at the backend of the server and are steeped in technical complexity that most web designers have no interest or knowledge of. Let's explore some of these secrets that would propel your website skywards with better PageSpeed and YSlow scores (for better SEO), and especially for mobile users.

cash and funding

Global marketing budgets are increasing to beat competition in lean times. Is yours?

Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?

Wall clock and time

Adblocking is changing advertising and helping everyone

There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?

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