For many practitioners and brand owners, going social seems like the most logical thing to do after the slow decay of mainstream media, where more and more people are shifting their reading and viewing habits away from traditional media, into the arms of mobile entertainment. And yes, that pot of gold at the end of the “social” rainbow did not materialize.
Tag: social conversation
The obsession with thick folders of media clips, is fast facing obsolescence. Emerging and contemporary marketing and publicity have become more focused on social conversations, whether they are positive or not, and how best to transform social conversations to sales leads.