Before the COVID-19 saga started, even in the early part of 2020, the so-called "influencer" arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of "influencers" changed.
Tag: social marketing
Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.
Influencer marketing is not new, and many marketers seem to be climbing on the bandwagon. When you get a good influencer, and can work out equitable terms, you know you will benefit from the relationship. But not all "influencers" are real or beneficial.
In the rapidly shifting media landscape, there is an increasing need to create your own content, and propagating that successfully. Influencers are stakeholders who can be a part of your owned media program. How do you choose your influencers?
Social media campaigns, especially contests, may sometimes attract users that have no value to your business or brand, and may even reduce visibility to real would-be customers.