Seamus Phan

Speaker, Author, Strategist, Technologist, Artist

Tag: Social Media Page 1 of 10

20170530 sword of the bushi, ninja, samurai

2017 marketing review and 2018 reboot

I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain of paperwork before the year ends, I also started to contemplate for 2018. For fellow marketers, what are strategies and tactics that are worth keeping, and what should they do moving into 2018? Let me offer a few humble observations from the past few years of in-house and client-related work, and also trends I observed that would find a long trajectory.

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Holding a modern smartphone

Digital marketing is now merely the baseline

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 study, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

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immersive training - Seamus on a Boeing 737NG FTD

Left out of video and digital marketing? Go small and agile.

Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.

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stethoscope for physicians

5 suggestions when looking for influencers

Influencer marketing is not new, and many marketers seem to be climbing on the bandwagon. When you get a good influencer, and can work out equitable terms, you know you will benefit from the relationship. But not all “influencers” are real or beneficial.

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Holding a modern smartphone

It is all about spending advertising dollars

Facebook just announced that its algorithm has gone through (yet another) change, where it pendulums back to its old days of giving more precedence to posts by friends and families, instead of brands and publishers.

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Wall clock and time

Adblocking is changing advertising and helping everyone

There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?

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