Influencer marketing is not new, and many marketers seem to be climbing on the bandwagon. When you get a good influencer, and can work out equitable terms, you know you will benefit from the relationship. But not all “influencers” are real or beneficial.
Tag: sponsorship marketing
Every other day, we get bombarded with a request for sponsorship from a student somewhere, for our clients or our firm. However, rather than simply asking for something, what is it you are really offering a sponsor?