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Tag: sponsorship marketing

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5 suggestions when looking for influencers

Influencer marketing is not new, and many marketers seem to be climbing on the bandwagon. When you get a good influencer, and can work out equitable terms, you know you will benefit from the relationship. But not all “influencers” are real or beneficial.

What are you really offering a corporate sponsor?

Every other day, we get bombarded with a request for sponsorship from a student somewhere, for our clients or our firm. However, rather than simply asking for something, what is it you are really offering a sponsor?

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