Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why – or the lack of these two reasons. Likewise, many leadership crashes happen because of the same two missing reasons.
The mass market business model is a compelling model to many. Whether you are selling physical products, or software and services, many seem to gravitate towards the mass market model with the singular hope of becoming the next billionaire. However, not everyone will reach that goal, and there is another equally viable business model. What are some things to remember in a sustainable business?
The common Yangzhou fried rice is a staple in many Chinese restaurants and small eateries, and yet, within the seemingly simple dish embodies some of the greatest strengths of Chinese wok cooking. What has Yangzhou fried rice got to do with marketing?