In the COVID-19 crisis, we are seeing TV studios chatting with guests and even their anchors in their homes, as if seeing a sudden transformation of the TV and radio business within a matter of months in 2020. However, these are NOT new. I was doing it real-time, broadcasting "live" with my colleagues in California, many time zones and oceans away, in 2002!
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I am not sure about you, but for me, the year literally flew by. While trying to clear a mountain of paperwork before the year ends, I also started to contemplate for 2018. For fellow marketers, what are strategies and tactics that are worth keeping, and what should they do moving into 2018? Let me offer a few humble observations from the past few years of in-house and client-related work, and also trends I observed that would find a long trajectory.
Remember the award-winning TV series "Mad Men"? The golden romantic days of big media, big budgets, and big advertisers? That world has changed, drastically.
Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.
There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?
Can you use video for education? Yes. How? Let's explore some of the techniques and tools for video as a medium for online and social media based education.