6 tips on writing News Releases that work
Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one …
Marketing
Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
Quick Tips on working with the Asia Pacific Media Scene
If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to …
Marketing – Future of the sale is not in personalization
I have a special love for making things work and then selling them. My first entrepreneurship journey began when I …
Communication – Cultural sensitivity and subtlety
Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. …
PR & Crisis 101 – 6 Tips on Handling Difficult Questions
Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may …
Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, …