Marketing – Page 6 – Dr Seamus Phan

6 tips on writing News Releases that work

Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s Global State of the Media…

If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in,…

Red Team (muay thai gloves) - consulting

I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer.

Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. So, as PR practitioners and communicators, learning the cultural sensitivities and subtleties are very important.

Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is…

Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in…

6 tips on writing News Releases that work

Quick Tips on working with the Asia Pacific Media Scene

Marketing – Future of the sale is not in personalization

Communication – Cultural sensitivity and subtlety

PR & Crisis 101 – 6 Tips on Handling Difficult Questions

Future of PR in the 21st Century is the Bottom Line