4 tips of AI prompt engineering for PR
Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such …
Dr Seamus Phan
Employer branding through public relations
We hear of layoffs in the thousands or tens of thousands from many big tech and other companies worldwide. Before …
8 recommendations for building your own in-house studio for audio and video
The digital communications age is entrenched, with the advent of YouTube, TikTok, Instagram, Soundcloud, Spotify, and more. While the mainstream …
5 Cs of speechwriting for the C-suite
Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that …
Simple checklist for PR readiness in APAC
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 …
When tech goes down, the show must go on
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans …