PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed.
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5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and reposed at 104 years old with a distinguished career as renowned labor economist, professor, and hospital CEO. I have an uncle who was an air force colonel, and later went on to a…
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Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant optimizing available resources to manufacture and stock only the minimum inventory, and scale only as and when needed. As an early practitioner of total quality management, I would have recommended this practice too,…
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5 keys to unlocking a successful collaboration with your PR agency
So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency?
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Pilot and leadership transformation in the age of AI
I presented a session at the prestigious Asia Pacific Airline Training Symposium (APATS) 2023 in Singapore, under the Pilot Track, on “Pilot & Leadership Transformation in the age of AI“. The key question many pilots may wonder is, will AI replace them in the flight deck?
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“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan
Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR – Dot Zen 3.0: Building Brands and Publicity for the 21st Century (ISBN 9780983505822)”, available at online bookstores worldwide.
