3 Tips to Build a Brand in 2020
Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing […]
Read moreCategory: Marketing
Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
Crisis Communication in Brief – 2020
Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease […]
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4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry
Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, […]
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Are you feeling let down by your media monitoring service?
These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to […]
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Taking “journalese” out of our writing
Once upon a time, in a planet right where we are standing and breathing, we believed that all journalists wrote exceedingly well. […]
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