PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. With …
Marketing
Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of …
Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in …
5 keys to unlocking a successful collaboration with your PR agency
So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and …
Deinfluencing – live your life your way
#deinfluencing is the hashtag that caught on in 2023, as a counter-movement or counter-revolution against the over-consumption years past, even …
Simple checklist for PR readiness in APAC
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 …