When tech goes down, the show must go on
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans …
Marketing
Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that …
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. An old …
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into …
3 critical tips to get your spokespersons ready for media interviews
I have been in public relations for the last 30 odd years, and I have seen my fair share of …
Media training primer – an introduction
This is our media training and crisis communication program that we have honed and delivered very successfully to all our …