Marketing – Page 4 – Dr Seamus Phan

When tech goes down, the show must go on

What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark?

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that…

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look…

media training and crisis communication program

I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations’ publicity efforts, but also lost credibility in…

This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial…

When tech goes down, the show must go on

Don’t try to bury bad news on a Friday

Drilling down deeper into PR measurement for the 21st century

4 key steps to great PR in a recession

3 critical tips to get your spokespersons ready for media interviews

Media training primer – an introduction