Thoughts – Page 7 – Dr Seamus Phan

Don’t try to bury bad news on a Friday

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that…

You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar…

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.

AI is going to demolish many jobs in many fields. Which?

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look…

media training and crisis communication program

I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations’ publicity efforts, but also lost credibility in…

Don’t try to bury bad news on a Friday

Authentic social media to the rescue in a crisis

Drilling down deeper into PR measurement for the 21st century

AI and the future of some jobs

4 key steps to great PR in a recession

3 critical tips to get your spokespersons ready for media interviews