Thoughts – Page 7 – Dr Seamus Phan

Simple checklist for PR readiness in APAC

So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population of the Asia Pacific market. The Asia Pacific region is diverse, with more…

What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark?

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that…

You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar…

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.

AI is going to demolish many jobs in many fields. Which?

Simple checklist for PR readiness in APAC

When tech goes down, the show must go on

Don’t try to bury bad news on a Friday

Authentic social media to the rescue in a crisis

Drilling down deeper into PR measurement for the 21st century

AI and the future of some jobs