Thoughts – Page 8 – Dr Seamus Phan

Drilling down deeper into PR measurement for the 21st century

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.

AI is going to demolish many jobs in many fields. Which?

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look…

media training and crisis communication program

I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations’ publicity efforts, but also lost credibility in…

One of the “cult” movements was one where Japanese Marie Kondo pitched about tidying up everything, and having a structured system to it. On paper, that sounded like a good thing.

Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number…

Drilling down deeper into PR measurement for the 21st century

AI and the future of some jobs

4 key steps to great PR in a recession

3 critical tips to get your spokespersons ready for media interviews

Minimalism and productivity – 4 tips on getting your life organized

Communications and human resources – synergy and separate