Category: Thoughts

Seamus Phan, futurist, influencer and thinker, writes about business, leadership, marketing, branding, technology, health, and more.

Media training primer – an introduction

media training and crisis communication program

This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial…

Video hosting for businesses – our journey

video camera

Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people look at motion content, then reading and scrolling through long pages of text. What are…

6 Reasons Why PR is the best way to build brands and win customers

go farther

Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching…

What Wordle can inspire us to do in marketing and PR

wordle

Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station host was chatting about Wordle to her co-hosts, about how Wordle is pronounced, and if…

Think higher, go higher – beyond compliance

footprints and photos only

One of the hallmarks of leadership is the idiom, “monkey see, monkey do”. If a leader chooses to behave like a monkey and leaves much to be desired, it is unlikely his team will want…

5-prong CELLS™ approach to successful Asia Pacific market entry

ASEAN and south east Asia

If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the hottest market in the world – Asia Pacific, slated to be consuming 40%…