4 essentials of reengineering a business
What happens when a business needs to change, drastically? What then, are the ways to deal with making such a change?
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5 tips for smart bootstrapping for entrepreneurship and survival
I have said this eons ago. If your business needs to bleed money like a waterfall and rely ONLY on investors dumping mountains of cash on you to survive, your venture is doomed, especially today.
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Old brands – 7 Tips on keeping a brand going
I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a good brand is not necessarily a giant full of glitz and dazzle. A good brand should be old, with all the badges of honor of survival through decades or more, with people holding on generation…
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Lyrics writing in Chinese – “fly, kid”
我第二次嘗試寫歌詞。英語系的我，還是該硬著頭皮嘗試寫歌詞。今天寫完了第二首，“展飛，同學”。
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6 tips on writing News Releases that work
Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s Global State of the Media Report 2021 concurred that 78% of journalists prefer news releases and announcements compared to other content types. In Asia Pacific,…
