Deinfluencing – live your life your way
#deinfluencing is the hashtag that caught on in 2023, as a counter-movement or counter-revolution against the over-consumption years past, even before COVID. […]
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Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
Simple checklist for PR readiness in APAC
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population […]
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When tech goes down, the show must go on
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you […]
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Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets […]
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Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
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