Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant […]
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Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
5 keys to unlocking a successful collaboration with your PR agency
So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known […]
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Deinfluencing – live your life your way
#deinfluencing is the hashtag that caught on in 2023, as a counter-movement or counter-revolution against the over-consumption years past, even before COVID. […]
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Simple checklist for PR readiness in APAC
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population […]
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When tech goes down, the show must go on
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you […]
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Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets […]
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