Marketing – Future of the sale is not in personalization
I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 […]
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Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
Communication – Cultural sensitivity and subtlety
Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. So, as […]
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PR & Crisis 101 – 6 Tips on Handling Difficult Questions
Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take […]
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Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a […]
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3 Tips to Build a Brand in 2020
Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing […]
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Crisis Communication in Brief – 2020
Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease […]
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