Marketing, Thoughts PR and marketing – role of journalists and influencers Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. Read more
Marketing, Thoughts 5 tips I learned from the military to succeed as a communicator I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and […] Read more
Marketing, Thoughts Are you still lagging behind with “just in time” PR and marketing? Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant […] Read more
Marketing, Thoughts 5 keys to unlocking a successful collaboration with your PR agency So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known […] Read more
Technology, Thoughts Pilot and leadership transformation in the age of AI I presented a session at the prestigious Asia Pacific Airline Training Symposium (APATS) 2023 in Singapore, under the Pilot Track, on “Pilot […] Read more
Leadership, Thoughts “Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, […] Read more