Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them […]
Read moreYear: 2023
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
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4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we […]
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3 critical tips to get your spokespersons ready for media interviews
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]
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Minimalism and productivity – 4 tips on getting your life organized
One of the “cult” movements was one where Japanese Marie Kondo pitched about tidying up everything, and having a structured system to […]
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