Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number of employees. There are also situations where businesses are simply not well run, and they over-recruited beyond the number of…
These days, the spectrum of crises are varied and diverse, and yet, every one of them can become media crises and even go “viral” because of smartphones and social media, amplifying these crises even more. We need to keep our eyes open to all possibilities of crises and how best to reduce and mitigate them,…
Many of us in C-suite know about E.S.G., as in Environmental, Social, and Governance factors in gauging the holistic health and stance of a business entity. ESG is a trending topic in the media, as much as for consumers and employees to discern what businesses they would like to be associated with.
Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising, marketing research, events, sales (maybe), and sometimes public relations.
During the pandemic years, businesses and people had to be operating from homes, from all corners of the world, to collaborate and continue to function.
This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods companies in fashion, audio visual…
