We are now entrenched in the 21st century, where public relations (PR) is becoming the front and center of a brand’s voice and is a C-suite retained activity. And to really know just how effective your PR strategy and program are, you need to measure the coverage well.
Businesses are facing problems they have never had to deal with before because of global instability, trade wars, and rapid changes in technology like AI. When these outside pressures become too much, companies often take extreme steps, like mass layoffs, which can hurt employee morale.
Businesses in the Asia Pacific (APAC) region are facing challenges that have never been seen before in today’s fast-changing and often unstable world. With changes in geopolitics, trade wars, and the quick rise of AI, the need for a strong and proactive communication plan has never been greater. The days when a simple marketing plan…
For B2B businesses immersed in the dynamic worlds of AI, cybersecurity, SaaS, cloud, enterprise software, ERP, and automation, the Asia Pacific region isn’t just a market; it’s the future. Projections show APAC will command a staggering 40% of the world’s GDP by 2040. As someone who has navigated the complexities of this region for over…
When Gutenberg (Block Editor) came about in 2018, I resisted the migration to this blocks paradigm. I have my reasons, and I will remain committed to authoring and maintaining WordPress sites with the Classic Editor.
You have a fantastic product. You have a limited marketing or advertising budget. You have got fierce competition. Your competitors are advertising globally and receiving extensive media coverage. How do you compete and succeed?
