7 best practices of crisis management and communication from the trenches
Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals.
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5 Ways to earn media coverage for businesses in highly regulated industries such as healthcare
If you are a hospital, clinic, media equipment, and health supplements business, you know that the challenging economic climate can dampen your […]
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PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed.
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5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and […]
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Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant […]
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