Marketing, Thoughts 4 Tips to succeed in cookieless marketing The keyword is: FIRST, or first-party data. Do you own your data and platform? Read more
Leadership, Thoughts 4 essentials of reengineering a business What happens when a business needs to change, drastically? What then, are the ways to deal with making such a change? Read more
Leadership, Thoughts 5 tips for smart bootstrapping for entrepreneurship and survival I have said this eons ago. If your business needs to bleed money like a waterfall and rely ONLY on investors dumping […] Read more
Leadership, Thoughts Old brands – 7 Tips on keeping a brand going I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a good brand […] Read more
Creative, Thoughts Lyrics writing in Chinese – “fly, kid” 我第二次嘗試寫歌詞。英語系的我,還是該硬著頭皮嘗試寫歌詞。今天寫完了第二首,“展飛,同學”。 Read more