Seamus Phan, futurist, influencer and thinker, writes about business, leadership, marketing, branding, technology, health, and more.
Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one?
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population of the Asia Pacific market. The Asia Pacific region is diverse, with more than 23 countries, and 14 major languages. But this market is monolithic. So, every country in Asia Pacific will have…
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark?
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere.
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits…
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
