Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
Read more
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we […]
Read more
3 critical tips to get your spokespersons ready for media interviews
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]
Read more
Minimalism and productivity – 4 tips on getting your life organized
One of the “cult” movements was one where Japanese Marie Kondo pitched about tidying up everything, and having a structured system to […]
Read more
Communications and human resources – synergy and separate
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is […]
Read more