Think higher, go higher – beyond compliance
One of the hallmarks of leadership is the idiom, “monkey see, monkey do”. If a leader chooses to behave like a monkey and leaves much to be desired, it is unlikely his team will want to behave like saints.
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5-prong CELLS™ approach to successful Asia Pacific market entry
If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the hottest market in the world – Asia Pacific, slated to be consuming 40% of the world GDP in just 18 years, by 2040. By 2040, the US would only be 22% and the…
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Productivity – 6 Tips on How to have better meetings
First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest way between 2 points, is to get it done instead of nuancing ad nauseam with a committee of people.
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3 Public Relations (PR) Recommendations in 2023
The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in a good way. Worse, because of global crises, industries are beginning to falter and even collapse, and the fallout means livelihoods are shattered and families are hurt. As CEOs, brand movers, marketers and…
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4 tips for lead generation that don’t turn prospects off
I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never knew. Worst of all, from a Seamus, I became a “Matthew”. LOL.
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4 Tips to succeed in cookieless marketing
The keyword is: FIRST, or first-party data. Do you own your data and platform?
