4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. (more…)
3 critical tips to get your spokespersons ready for media interviews
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. (more…)
Minimalism and productivity – 4 tips on getting your life organized
One of the "cult" movements was one where Japanese Marie Kondo pitched about tidying up everything, and having a structured system to it. On paper, that sounded like a good thing. (more…)
Communications and human resources – synergy and separate
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number of employees. There are also situations where businesses are simply not well run, and they over-recruited beyond the number of employees they need, in a "defensive recruitment" mode, which especially in a downturn, will invariably lay off employees. (more…)
Crises may not be what you think – be prepared
These days, the spectrum of crises are varied and diverse, and yet, every one of them can become media crises and even go "viral" because of smartphones and social media, amplifying these crises even more. We need to keep our eyes open to all possibilities of crises and how best to reduce and mitigate them, while retaining a truthful narrative through the media that can hopefully bring us back to smoother waters down the road. (more…)