Category: Thoughts

Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? (more…)

You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? (more…)