Seamus Phan

30Jan 2023 by editor

E.S.G. your life to sanity

Health, Thoughts

Many of us in C-suite know about E.S.G., as in Environmental, Social, and Governance factors in gauging the holistic health and stance of a business entity. ESG is a trending topic in the media, as much as for consumers and employees to discern what businesses they would like to be associated with. (more…)

27Jan 2023 by editor

Engage your PR at the C-suite level

Leadership, Thoughts

Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising, marketing research, events, sales (maybe), and sometimes public relations. (more…)

26Jan 2023 by editor

Free messaging and collaboration software?

Technology, Thoughts

During the pandemic years, businesses and people had to be operating from homes, from all corners of the world, to collaborate and continue to function. (more…)

24Jan 2023 by editor

Media training primer – an introduction

Marketing, Thoughts

This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods companies in fashion, audio visual equipment, hospitality, non-profits, and many more. Watch the YouTube trailer below. (more…)

19Dec 2022 by editor

Video hosting for businesses – our journey

Technology, Thoughts

Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people look at motion content, then reading and scrolling through long pages of text. What are the lessons we learned adopting video? (more…)

12Dec 2022 by editor

6 Reasons Why PR is the best way to build brands and win customers

Marketing, Thoughts

Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching all stakeholders, including the media, governments, customers and prospects, institutions, non-profits, and more. It is a sustainable way of communication and reputation management, and one of the best ways to deal with crises, before they happen, or as they happen. (more…)

Category: Thoughts