Simple checklist for PR readiness in APAC
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population […]
Read moreCategory: Thoughts
Seamus Phan, futurist, influencer and thinker, writes about business, leadership, marketing, branding, technology, health, and more.
When tech goes down, the show must go on
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you […]
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Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets […]
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Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them […]
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Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
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