Seamus Phan, futurist, influencer and thinker, writes about business, leadership, marketing, branding, technology, health, and more.
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or…
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations’ publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media…
One of the “cult” movements was one where Japanese Marie Kondo pitched about tidying up everything, and having a structured system to it. On paper, that sounded like a good thing.
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number of employees. There are also situations where businesses are simply not well run, and they over-recruited beyond the number of…
These days, the spectrum of crises are varied and diverse, and yet, every one of them can become media crises and even go “viral” because of smartphones and social media, amplifying these crises even more. We need to keep our eyes open to all possibilities of crises and how best to reduce and mitigate them,…
Many of us in C-suite know about E.S.G., as in Environmental, Social, and Governance factors in gauging the holistic health and stance of a business entity. ESG is a trending topic in the media, as much as for consumers and employees to discern what businesses they would like to be associated with.
